Jamie Cullum and Skoda Octavia

Jamie Cullum

Air Management uses a lot of advertisement for their work. Jamie Cullum is one of them who makes own music. He is supported, managed and advertised by Air Management. Air Management uses a lot of media and social networking e.g. the internet. Social networks as Facebook, MySpace, own sites with information and profiles are some examples. By use of internet and media, a bigger network will be influenced. By keeping these sites and profiles up-to-date, people will get more interested which is also a form of marketing. Within this, Air Management sends information to those your sometimes subscribed on this like Air Managements newsletter where all latest info and events are put in. The publicity effects other sites and fans  which will create more room for Jamie Cullums audiences but also investment in public relations. These public relations sometimes guarantee more work and performances for Jamie.

“Marc was responsible for launching Jamie Cullum from an unknown talent with huge potential to a Grammy nominated superstar who has now sold over four million albums.”

This work and these performances will also have effect on costs posts. Here for Air

Management makes use of some sponsors for Jamie who can also benefit from the publicity. These businesses can provide from being a sponsor of Jamie Cullum for the publicity though need to sponsor him for this. This sometimes lead to a partnership  or head sponsor. These sponsors and Air Management self can promote themselves in Jamie Cullum by making good publicity, do good advertisement and make proper public relations.

Air Management uses sales promotions into events of Jamie Cullum by e.g. randomly picking people from the radio who get surprised with a ticket. Furthermore stunting with prices such as his albums or dealing with social agreements between Air Management and other businesses whether they might be a good help. These social agreements give advice and help, and can lead to a good partnership or sponsorship.

By this, both provide and the other business then offer sometimes good discounts. But events like audiences/stage performances are not the only factors. Air Management also contributes to commercials, other events to flyer there and  Jamie Cullum can be invited for a radio station where he can be interviewed. This can lead to a lot of publicity and interest for potential people. Radio stations and businesses for events and performances are examples of actions that are there to promote Jamie Cullum and get more fans. Air Management does not only do this for Jamie Cullum but for a lot of others, also upcoming artists. They can be interviewed and drop their demo.

                                                    

Skoda Octavia

The Skoda Octavia is a car with variable options. It is designed to be not only a family car, but also have a sportive and business look. Skoda wants to set the Octavia good on the market and this is done by their commercials, executive information and contacts. They advertise on by sites and TV commercials where the price is smoothly brought under cover of interesting information. As Skoda, they are a car company who have a lot of competitors. Competition is hard so there is always a lot of money invested in advertising. By use of flyers, brochures, magazines, newspapers and only information they try to get influence a lot of potential buyers. Skoda self uses also other advertisement options like widgets and wallpapers, because a lot of business and consumers work with internet and the computer so this makes a good influence for publicity. By doing this the Skoda Octavia will gain  publicity as well which is mainly imported because of the big competition. Skoda here does not only needs these forms of advertisement, but also public relations who are a other department/factor of advertisement. These relations will also quicker take a newsletter of Skoda with the latest information  such as the Octavia which may offer the right requirements.

By having good connections as Skoda, they can influence many businesses and consumers who seek for a business looking though sportive car. Skoda as a business sponsors self for other businesses and events. An example is the Tour The France. Here the Skoda Octavia can perform and show itself by banners and also flyering on this contest. To a head sponsor, Skoda can make much publicity and benefit from this event. They can have a show model their and tags upon the Skoda Octavia and the racing group. The Skoda Octavia shows that they have a lot of space and are up to date in the future by using green combilines which is good for mother earth. This is handy because a lot of businesses and consumers have interest in the well known Tour The France.

Skoda also uses special discounts and offers for the Octavia to compete and make interest in the potential buyers. This can be a special discount or a price questionnaire where you can win a car. A special offer is mostly e.g. a free navigation system or deluxe audio system within the car. These offers and discounts are based on promotion and advertisement.

The marketing aspects are here to gain as much as influence and publicity as possible. Skoda also invests in the Octavia by using show models on yearly events and special car meetings where consumers and businesses can take a look which car is most suitable.