Meet the Samsung Tocco, Samsung’s first touch screen 3G phone with a 5mp camera and multiple applications. Idea is to make a bus advert, located at bus stations where. Here the ad can be seen on a big poster and influence lots of traffic people. The bus advert will show the slim phone from two sides. They show the amazingly camera from two sides which attracts the consumer.
Further more applications are shown on the display let the consumer meet some features. Also the most important features are located at the top of de ad, letting the consumer know Samsung has put detail within these applications.
The target group is between 13-26 and young executives so the ad shows what this target group is most interested in (music, photo’s/camera and internet). The advert background is chosen to be white to let the phone come out. This appeals to the target group and gets them more interested.
Optional is to work this bus advertisement out, linked to music, photos and camera and web searching, and put these beneath each other. (55.000 euro’s).This can also be put in a TV commercial (150.000 euro’s). Also the bus advertisement can be made into a al round advertisement meaning it is seen on busses but also posters in the city and flyers across country (300.000 euro’s).
Product will be priced for £119.00 and within first 6 months deliver up to 0.5 million euro’s. As first it will reach its highest level on Christmas.
Indexation costs:
- 75.000,- working out bus advertisement
- 350.000,- TV advert
300.000,- Al round advertisement
725.000,- total costs (without extra costs e.g. communication and equipment).
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