Unit 12
P4 Problems challenges
- Focusing on competition through global website visibility, describe in detail, the challenges faced by EasyJet using internet marketing (P4)
`
Payment security
Safety and trust is a target that all businesses seek and have to deal with. At Easyjet this is not any different. Looking at the payment at the outside, they have the challenge to feel good at a consumer. Their challenge is within the interact on consumer behavior and needs. The customer needs to feel safe, while banking. Also Easyjet meets their challenge in their identity. In this case, they do not only have to feel safe, but be comfortable for customers at this security. EasyJet can choose between several payment methods like Ideal/PayPal or money transfer for example. EasyJet writes ; “Payment for bookings can be made using a wide selection of debit or credit cards (please see the payment stage of the booking process for cards accepted). We do not accept payment by cash or cheques.” To my opinion, this is not really a wide range of pay methods, they are a worldwide company that wants to have a quick work and cashflow. Though EasyJet has considered these as their payment methods. This makes it limited qua methods, though safe qua usage. `(A. We accept Visa, Mastercard, Solo, Switch and Maestro`
Meeting customer expectations
A challenge in every business is meeting customer expectations. The case here is to investigate customer behavior and needs in order to understand their expectations. A challenge for EasyJet is to have their personnel ready to support the client helpdesk by mail as soon as possible. The option that EasyJet offers is for example my easyjet. My EasyJet gives the customers the option to check-out their bookings and manage these. This brings customer and EasyJet closer to each other.
Ensuring maximum exposure through ISPS and search engines
EasyJet has grown a lot in its existing time already. As they are a business who operates by internet, their IT department is most important. A challenge of putting their website good on the market, is to ensure their connection service. Another challenge is to be most easy to find at search engines, for a low cost price, but most efficient. Therefore their IT department has grown through the years, beginning at 30 people and now being a complete department that is sure to secure maximum efficiency.
Security and payment systems
To go deeper into EasyJet’s security systems looking at their payment methods. EasyJet also wanted to secure their payment at credit cards. This is why customers now have to fill in three or more digits at the transaction of booking a flight in order in order to authenticate the customer. Another challenge of EasyJet is to maintain customers privacy. I think this is done using extranet, sharing these privacy data between workers at EasyJet.
