Unit 12 P3 EasyJet

Build further on your ‘blog’ featuring articles as follows:

P3 - Understand the opportunities offered to businesses by internet marketing; add pictures and video to blog to enhance where applicable.

·        Describe the opportunities offered to EasyJet using internet marketing in relation to Communication (P3)

By their advertisements and questionnaires on their website. This indirect communication attracts the customer and gives him/her possibility to reply. This is the beginning of a sale. Customers can also get new mails in their inbox, so they can be up-to-date with the latest offers of EasyJet. EasyJet customers and communicate online, this is done because EasyJet wants to exclude themselves from others. In this way the whole process is cheaper for both customer and EasyJet (No call center, less database files filled with small call notes).

EasyJet also makes use of its own forum. This is called the EasyJet European Forum. It represents an individual group of people who discuss issues and provide information to the employees. This communication is done to ensure the business name as a proper business, as they self say “Our business is only as good as the people that we recruit, train and retain”. (Annualreport2009EasyJet)

·        Describe the opportunities offered to EasyJet using internet marketing in relation to Product Development (P3)

EasyJet came up with an new idea. For those who fly more often than other passenger, there is now EasyJetPlus. This is a option for passengers to choose. You subscribe as a member and pay 75 dollars per year. Your benefit? 

EasyJet Plus is beneficial for anyone who travels regularly with easyJet, for example:

·         Business passengers, who value an efficient and speedy travel experience

·         Holiday homeowners looking forward to spending time home away from home

·         Short break passengers who want to make the most of every minute of their trip

·         Loyal supporters who don’t want to miss their team’s away games

(easyjet.com)

·        Describe the opportunities offered to EasyJet using internet marketing in relation to Business efficiency (P3)

They also came up with their own help tool called EasyJetText. This help tool provides passengers with the right info, linked to their flight. It saves and secures time and money for both EasyJet and the passenger, and gives the passenger a feeling that his/her boarding is in good hands. Some direct information is:

• A reassurance message 4 hours before departure confirming their booking reference, the flight time and check-in arrangements
• A notification shortly before check-in closes
• A boarding reminder

(manticpoint.com/news/easyjet)

Easy Jet also did their part in making up good deals. Here is a video where they show their deal and motivate consumers to take a flight at EasyJet.

http://www.youtube.com/user/easyJetBroadcast?blend=23&ob=5#p/u/10/9oVNg1a-YPc

• Analyze the opportunities offered to EasyJet using internet marketing in relation the Marketing Mix (7 P’s) (M2)